We are very pleased about your interest in ullstein bild. With this privacy policy, we inform you about how, why and to what extent we process personal data, and what your rights are as a data subject.


1. Data Controller

Responsible for data processing in accordance with Art.4 no. 7 GDPR is, unless otherwise stated in this privacy policy, Axel Springer Syndication GmbH , Schützenstraße 15-17, 10117 Berlin, phone: +49 30 2591-73609, email: (hereinafter also "we" or "us").


2. Call of a website

When you use our offer, we automatically collect and process various data, such as

  • Information about the accessing end device and the software used
  • Date and time of the access
  • Cookies and pseudonymised ID’s (like user ID, ad ID)
  • Websites from which the users access our website or that the users access from our website
  • IP address

The at least temporary storage of the IP address is technically necessary to enable the website to be delivered to the user's computer. Our servers also store your IP address for up to 14 days for our own security purposes (Art. 6 para. 1 point f GDPR).


3. Registration

For certain content or services to be provided on our website, users must sign in with a user account. Registration is required in order to obtain a user account. The processing of the data collected during registration is carried out for the purpose of implementing the user contract between us and you. The Legal basis for the data processing is Art. 6 para. 1 point b GDPR.


4. Subscription and payable services

For subscriptions and the purchase of paid services, we use your contract details (including contact details) only for the purpose of performing and fulling the contract, for example for performing processing as necessary to deliver goods, provide other services or considerations, enforce legal rights or collect receivables (Art. 6 para. 1 point b GDPR). The same applies to processing activities that are necessary to perform pre-contractual activities, for instance in connection with enquiries about our products and services. In connection with paid services, we process certain data because we are bound by a legal obligation that requires personal data to be processed, for instance for compliance with tax obligations (Art. 6 para. 1 point c GDPR) in conjunction with § 147 AO; retention obligation 10 years). For reasons of value added tax law, this also includes the storage of the IP address of the device from which you accessed the website in question on conclusion of the contract in our company information systems.


5. Mailings and newsletter

Your email address, which is collected during registration or during the performance of the contract, is also used by us to inform you about similar products or services that we offer, about existing subscriptions, and in general about ullstein bild, if we have pointed this out to you when collecting the e-mail address and you have not objected to this. In this case, your email address will be processed on the basis of our legitimate interest in marketing our goods and services (Art.6 para. 1 point f GDPR). You have the possibility to object to the sending of this information about further product offers at any time, e. g. by clicking on the unsubscribe link provided for this purpose in each e-mail

If you have ordered one of our mailings or newsletters, we also use your e-mail address to send you the newsletter you ordered. The legal basis for data processing is Art. 6 para. 1 point b GDPR or Art. 6 para. 1 point a GDPR. You can revoke your consent at any time with effect for the future or unsubscribe from the newsletter you have ordered, e. g. by clicking on the unsubscribe link provided in each newsletter.

So-called tracking pixels are integrated into the e-mails for the purpose and in our interest of being able to optimise our newsletter. This provides us with information on which browser and operating system is used, which IP address is currently accessing and at the same time who the provider is. It also recognizes whether the e-mail has been read and whether the link integrated in the e-mail has been clicked on and the respective website has been visited via this IP address. In addition, the number of hits on the website is counted and the corresponding time of day is recorded when the e-mail was retrieved, and the access was made. The approximate location of the user is also transmitted. If you do not wish to receive the newsletter, you can unsubscribe at any time as described above. The legal basis for the data processing is Art. 6 para. 1 point f GDPR or Art. 15 para. 3 sentence 1 Telemedia Act (TMG).


6. If you contact us

When you contact us via one of our contact forms or by e-mail, the data you provide (your e-mail address, your name and telephone number if applicable) will be processed by us in order to process your request. We delete the data collected in this context when it is no longer required for the above-mentioned purpose, provided that there are no legal obligations to retain it. The legal basis for data processing is Art. 6 para. 1 sentence 1 point f GDPR. If you provide us with personal data of another person, you must obtain that person's express prior consent and inform him or her how we process personal data in accordance with our data protection declaration.


7. Transmission of data

We will only transmit your personal data to third parties if transmission is required to comply with our contractual obligations to you if this evidently needs to be done through or jointly with another provider (e. g. partnerships), if we are permitted or required by law to transmit the data in any other fashion, or if you have provided us with the corresponding consent.

To provide our service, selected personal data may be transmitted to certain departments within our company, including employees of the Accounting, Product Management, Marketing and IT departments.

In certain cases we also employ external service providers or affiliates commissioned by us to process data on our behalf on the basis of instructions. We ensure that such service providers are contractually bound by the strict terms of the GDPR as data processors and that they are prohibited from using your data for any other purposes. Data processors employed by us provide the following services in particular: registration service, sending newsletters, maintenance and support and web/app analytics tools.


8. Cookies and similar technologies

We use cookies and similar technologies for the purposes of advertising, market research, needs-based design and to ensure the functionality of our website (including the display and personalisation of content and advertising, use of social media, contract performance in the case of free-of-charge and paid offerings, IT security and fraud prevention).

Cookies are small files that your browser places in a folder designated for this purpose on your device. This makes it possible, for instance, to determine whether you have visited a website before. With your consent, cookies can also be used to store login details for an online service, meaning that you do not need to enter these login details every time you open the website. Many cookies contain what is known as a ‘cookie ID’. A cookie ID is a unique cookie identifier. It consists of a string of characters which websites and servers can associate with the specific web browser where the cookie has been stored. This enables visited websites and servers to differentiate between the specific browser of the data subject and other web browsers containing different cookies. A specific web browser can be recognised and identified using the unique cookie ID. Without additional information, cookies cannot be used to identify you personally.

Unless indicated otherwise, the legal basis is Art. 6 para. 1 point f GDPR and Section 15 para. 3 Telemedia Act (TMG). Where consent is given within the meaning of Art. 6 para. 1 point a GDPR, you have the right to withdraw this at any time, without this having any effect on the lawfulness of processing previously undertaken on the basis of consent before it was withdrawn. In the event of legitimate interest within the meaning of Art. 6 para. 1 point f GDPR, our legitimate interest lies in particular in the purposes mentioned above, and in the fundamental purposes of our business operations.

Where the legal basis for using cookies is our legitimate interest (Art. 6 para. 1 point f GDPR) or Section 15 para. 3 TMG, you can prevent cookies from being set by our website at any time by configuring your chosen web browser accordingly, thereby blocking cookies. Previously set cookies can also be deleted at any time using a web browser or another software solution. This is possible in all standard web browsers. If you block cookies in your chosen web browser, it may not be possible for you to use all of the functions of our website in full. You also have the option of blocking individual cookies. More information can be found at the appropriate place in this privacy policy.


9. Web analytics tools

In order to continuously improve our services and adapt them to the interests of our users, and in order to display usage-based online advertising, we make use of a number of analysis services that collect and analyse data on our website to your usage behaviour on our behalf. Where these service providers are not controllers within the meaning of data privacy law, they always process the user data under instruction on the basis of a data processing agreement (Art. 28 para. 3 GDPR). The legal basis for pseudonymised data processing is Art. 6 para. lit f GDPR resp. section 15 para. 3 sentence 1 Telemedia Act (TMG) unless indicated otherwise in this privacy policy. You can deactivate the individual analysis services at any time with effect for the future and opt out of data processing. Specific information on the individual analysis services employed by us can be found below:

Google Analytics

We have integrated Google Analytics (with anonymisation function). Google Analytics is a web analytics tool from Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. Web analytics is the collection and analysis of data about the behaviour of website visitors. A web analytics tool collects, among other things, data about the website from which a data subject arrived at particular website (known as the referrer), the subpages of the website that were accessed and how often and for how long a subpage was looked at. Web analytics is primarily used to optimise a website and for cost-benefit analysis of online advertising.

For web analytics via Google Analytics we use the suffix "_gat._anonymizeIp". This means that the IP address of the data subject's Internet connection is truncated and anonymised by Google if our websites are accessed from a Member State of the European Union or from a contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the data and information obtained to analyse the use of our website, to compile online reports for us detailing activities on our websites, and to provide other services connected with the use of our website.

Google Analytics sets a cookie on the data subject's IT system. An explanation of what cookies are is provided above. Setting the cookie enables Google to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by us and incorporates a Google Analytics component, the web browser on the data subject's IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purposes of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks, and to subsequently enable commission to be calculated.

Using the cookie, personal information is stored, such as time and location of access and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transferred to Google. This personal data is stored by Google. In some cases, Google may share the personal data collected through this technical process with third parties.

The data subject can prevent cookies from being set by our website at any time, as explained above, by configuring the web browser they use to block cookies. Configuring the web browser in this way will also prevent Google from setting a cookie on the data subject's IT system. A cookie already set by Google Analytics can also be deleted at any time using a web browser or another software solution.

It is also possible for the data subject to opt out of Google Analytics collecting data generated by the Google Analytics cookie in relation to use of this website and processing such data, thereby preventing this. To do so, the data subject must download and install a browser add-on using the link This browser add-on notifies Google Analytics via JavaScript that no data or information about the website visits is allowed to be transmitted to Google Analytics. Google regards installation of the browser add-on as opting out. If the data subject's IT system is erased, formatted or re-installed at a later date, the browser add-on must be re-installed by the data subject to block Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or someone else within the data subject's sphere of control, the browser add-on can be re-installed or enabled again.

More information and the current Google privacy policy is available at and at Further details on Google Analytics can be found at the link


10. Integration of third-party providers

For the purpose of and in our interest in illustrating and optimizing our offer, we also embed services from the third party providers listed below. Without limitation, this includes video and audio players as well as embedded and appropriately labelled content and partner modules. In this respect we collect no personal data whatsoever, nor do we transmit any to the third-party providers. Where these types of services are integrated, your browser routinely establishes a direct connection to the servers of the third-party provider and transmits data to the provider, even when content is simply loaded and displayed. In general, however, the only data concerned is the user’s IP address, without which the third-party provider would not be able to send the embedded content to the browser of the user in question. The IP address is therefore required in order for this content to be displayed. The respective third-party provider is exclusively responsible for data processing in accordance with Art. 4 no. 7 GDPR. The legal basis for the integration of these services is Art. 6 para. 1 point f GDPR. Information on data processing by each third-party provider can be found the respective third-party provider’s privacy policy.

11. Storage duration

We process personal data only as long as this is necessary for the respective purpose mentioned above. The personal data is then deleted, provided that there are no legal retention periods to prevent data deletion.


12. Contact details and your rights as a data subject

Should you have any queries or comments on data protection and privacy or wish to exercise your rights as a data subject, please contact our data protection officer at any time:

Axel Springer Syndication GmbH
Axel-Springer-Straße 65
10888 Berlin


Information and rectification

You can receive information at any time and at no charge about whether we are processing personal data related to you and also about which information we are specifically storing about you. You are also entitled to receive a copy of the stored information. You can also have errors in your data corrected and missing information completed.


Erasure, restriction of processing and “right to be forgotten”

You can request that your data be erased and its processing restricted. Please note that statutory retention obligations are in effect for contracts relating to paid services (such as the purchase of a subscription to ullstein bild) and that we will therefore not always be able to fully erase your data completely in all cases. In this case, your data will be labelled to the effect that future processing should be restricted.


Data portability

Where applicable, you also have the right to have your personal data transmitted to you or to another data controller in a structured, standardised and machine-readable format, as long as processing is performed on the basis of consent or contract using automated procedures. This does not apply, however, where the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. You also have the right to have the personal data transmitted directly from one data controller to another, provided that it is technically feasible to do so and does not infringe upon the rights and freedoms of other persons.


Withdrawal of consent, objecting to processing

You can withdraw your previously-given consent at any time with effect for the future by contacting the aforementioned address.

Moreover, you have the right to object to the processing of your personal data at any time (where such processing is based on a legitimate interest) for reasons arising from your particular circumstances. This also applies to profiling activities based on these provisions. If such an objection is received, we will cease to process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, of if the processing is for the establishment, exercise or defense of legal claims.

If we are processing personal data for the purpose of direct marketing, you have the right to object to the processing of your personal data at any time for the purpose of such marketing by contacting the aforementioned address. This also applies to profiling insofar as it is connected with such direct marketing. You also have the right to file an objection for reasons arising from your particular circumstances against processing of your personal data that we are engaged in for scientific, historical research or statistical purposes, unless such processing is required to perform a task that is in the public interest.


Right of complaint

You also have the right to submit a complaint to the competent supervisory authority and to seek legal remedies. The supervisory authority to whom the complaint was submitted will notify the complainant about the status and result of their complaint, including the option of seeking a legal remedy through a court of law.



Last revised: April 24, 2020